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5-hour Energy Flavor Overhaul

Living Essentials improves the taste of the entire product line.

Living Essentials LLC’s line of 5-hour Energy shots has undergone a flavor overhaul. This “flavor relaunch” is the most significant change to the taste of the product in 5-hour Energy’s 10-year history and is a direct result of customer feedback, according to the company. Newly designed labels on the product now boast “New Improved Taste.” The company launched a national advertising campaign in February.

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