7-Eleven Expands 7-Select Line

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7-Eleven Expands 7-Select Line

DALLAS -- 7-Eleven Inc. is bundling two of its most popular proprietary items—the Big Bite Oscar Mayer quarter-pound hot dog and Big Gulp fountain drink —with one of its new private label products, 7-Select chips, in a $2.99 meal deal running through the summer. The value meal coincides with the company’s scheduled rollout of more than 100 new and redesigned private label products during the next few months, the company reported.

The extensive line-up of products sold under the 7-Select brand crosses all store categories including juice, jerky, animal crackers, Gummi worms, paper goods, personal care items, sports drinks, sandwich bags, office supplies, batteries cooking oil, motor oil and more.

"7-Eleven has aggressively launched a complete line-up of 7-Select products and is testing a third wave of private-label products in select stores," said Kevin Elliott, 7-Eleven’s senior vice president of merchandising, marketing and logistics. "We believe consumers are already appreciating the quality and value the 7-Select brand offers."

While 7-Eleven has offered non-food items such as bottled water under the Classic Selection brand for 16 years, as well as 7-Eleven-branded non-foods items, the company introduced 26 snack items in November bearing the new 7-Select brand name. This month Classic Selection water joins the 7-Select family, the company reported.

Quality Classic Selection Water already garnered a loyal following and is one of the company’s biggest private label success stories. Introduced in 1993, the store brand now accounts for more than 25 percent of total bottled water sales at 7-Eleven and continues to grow, according to the company.

Customers who purchase 7-Eleven’s $2.99 meal deal introduced this month can choose from seven varieties of kettle-style potato chips—Regular, Barbecue, Sour Cream and Onion, Cracked Pepper, Salt and Vinegar, Jalapeño and Habañero—and either Salted or White Cheddar popcorn.

The featured chips will be prominently displayed at the grill. "We believe that once people realize how great the chips taste, they will be more receptive to trying other 7-Select items," Elliott said.