ALON Contest Makes C-stores a Hot Date Locale

DALLAS -- Consumers don't think of convenience stores first when selecting a venue for a date, but ALON hopes to change that perception.

More than 850 ALON convenience stores in Texas and New Mexico are participating in a new contest called Date Night, which ends March 1. By either texting DATE to 444222 or by registering at www.myalon.com, consumers will have the chance to win an all-expenses paid date at the ALON store of their choice. One lucky couple will be taken to the c-store via limousine and be treated to a selection of hot dogs, soda, chips and candy.

If the lucky winners still don't find the c-store as a chic place for their date, they can take solace in the fact that ALON is also throwing in an all-expenses paid trip to a large city of their choice.

"Sure, a trip to Vegas or New Orleans is not as cool as Date Night, but most cities have some kind of convenience store, so it's not a total loss," ALON said in a tongue-in-cheek statement.

As part of the contest, ALON is also introducing a new "superfan" named "Phil." Phil is an expert on interpersonal relationships who will provide dating tips for couples.