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Mountain Dew & Doritos "Every 60 Seconds" Xbox Promotion

Mountain Dew and Doritos are teaming up with Xbox to launch the "Every 60 Seconds" promotion, which will feature an online auction program where fans will be given the chance to win an Xbox One X console.

Rutter's-sponsored MaryEllen's Weather Kids logo

Every Wednesday, one winner receives a pint of chocolate milk, a T-shirt and more.

Prepared food area of a convenience store

New consumer insights shared at CSNews Convenience Foodservice & Beverage Exchange event.

Cold beverages in the cooler at a store

Water is getting a turn in the spotlight as CSDs continue to decline.

mountain dew the walking dead

AMC and Mountain Dew announced a new partnership timed to the upcoming eighth season of "The Walking Dead." The partnership includes "The Walking Dead" branding on-pack and in-store, and character images on more than 100 million individual Mountain Dew products.

football field

Bud Light, Dos Equis and Pepsi campaigns include TV spots, sweepstakes and promotions.

A cooler with beverages in a convenience store

Labor Day weekend numbers fell 1.4 percent, according to new Beverage Buzz survey.

McDonald's new McCafe offers.

Café-quality beverage lineup is made with U.S.-sourced milk.


Fans wearing team colors can get a free coffee on Fridays during football season.

Corona Extra Legends Bottles

Corona Extra rolled out its 2017 limited-edition “Legends” boxing bottles nationwide, as well as a sweepstakes for consumers. Specially-wrapped collectible 12-ounce bottles feature six legendary fighters, including Roberto Duran, Thomas Hearns, Juan Manuel Marquez, Wilfredo Gome

Lime-A-Rita introduces Pome-Granate-Rita, a special-edition seasonal offering that combines the flavor of pomegranate with a margarita twist. The Fall/Winter seasonal offering launch comes at the same time as Lima-A-Rita announced that it will be an Official Sponsor of the NFL.

Realife Water

Cool Mountain Beverages, maker of Cool Mountain Craft Sodas and Chicago Draft Style Hand Crafted Beverages, enters the bottled water market with Realife Spring Water.

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