Mountain Dew and Doritos are teaming up with Xbox to launch the "Every 60 Seconds" promotion, which will feature an online auction program where fans will be given the chance to win an Xbox One X console.
AMC and Mountain Dew announced a new partnership timed to the upcoming eighth season of "The Walking Dead." The partnership includes "The Walking Dead" branding on-pack and in-store, and character images on more than 100 million individual Mountain Dew products.
Corona Extra rolled out its 2017 limited-edition “Legends” boxing bottles nationwide, as well as a sweepstakes for consumers. Specially-wrapped collectible 12-ounce bottles feature six legendary fighters, including Roberto Duran, Thomas Hearns, Juan Manuel Marquez, Wilfredo Gome
Lime-A-Rita introduces Pome-Granate-Rita, a special-edition seasonal offering that combines the flavor of pomegranate with a margarita twist. The Fall/Winter seasonal offering launch comes at the same time as Lima-A-Rita announced that it will be an Official Sponsor of the NFL.