Boyd Coffee Taps GSP for Point-of-Purchase Materials

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Boyd Coffee Taps GSP for Point-of-Purchase Materials

09/20/2009
PORTLAND, Ore. -- Point-of-purchase (POP) provider GSP Marketing Technologies was selected by Boyd Coffee Co. to provide POP for Boyd Coffee's signature coffee brands.

“We evaluated several different suppliers, and made our decision based on GSP’s commitment to the industry and environment as well as from the innovation standpoint,” Katy Boyd Dutt, director of marketing for Boyd Coffee, said in a statement. “GSP stands out when it comes to their technology solutions like POPAssetManager. These solutions will enhance the level of service we deliver to our retail customers.”

GSP will provide a variety of solutions to Boyd, such as POP management, retail design, and printing services and software solutions.

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