BP Pumped Up Over New Loyalty Program
CHICAGO -- After much anticipation, BP Products North America Inc. has officially launched Pump Rewards, a new loyalty program that enables BP customers to earn cents-per-gallon rebates and redeem them at BP stations for an instant rollback on gas prices.
The rewards platform launched on March 3 alongside the new BP Visa with Pump Rewards card and the new proprietary BP Card with Pump Rewards, both from Chase. Pump Rewards lets holders of these cards earn cents-per-gallon rebates on their card purchases and then redeem available rebates instantly at the pump when fueling at participating BP stations.
Unlike most credit cards, the company noted that these new BP cards do not require cardmembers to wait for monthly statements or to reach specific spending thresholds before they can redeem their rewards. Cardmembers can simply swipe their card at the pump and use the pump's keypad to redeem rewards and immediately lower their price for fuel.
"The launch of Pump Rewards creates an entirely new purchase experience and adds an exciting new offer for consumers by delivering instant compensation on available rewards earned through their loyalty to BP," said Corey Correnti, senior vice president of sales, supply and marketing.
BP Visa with Pump Rewards cardmembers earn 15-cents-per-gallon rebates for every $100 spent at a BP station, as well as 5-cents-per-gallon rebates on virtually all other purchases. Users of the BP Card with Pump Rewards earn 5-cents-per-gallon rebates for every $100 spent at BP.
Once a purchase is posted to their account, cardmembers can redeem their available rebates as of 8 a.m. EST the next morning through the following options:
- Paying at the pump by swiping their card at participating BP stations and watching their per-gallon price lower instantly; or
- Redeeming a $15 statement credit for every $1 in cents-per-gallon rebates earned with the BP Visa with Pump Rewards, or a $3 statement credit for every 20 cents in rebates earned with the BP Card with Pump Rewards.
Later this year, BP customers will be able to acquire Pump Rewards rebates through one-time-use promotional cards and digital codes as well, according to the company. For more information on Pump Rewards, visit www.PumpRewards.com.
BP markets more than 15 billion gallons of gasoline annually through 11,000-plus BP and ARCO branded retail outlets.