Campbell to Launch 200-Plus New Products in Fiscal 2014

Press enter to search
Close search
Open Menu

Campbell to Launch 200-Plus New Products in Fiscal 2014


CAMDEN, N.J. -- More than 200 new products from Campbell Soup Co. will be hitting store shelves in the coming months.

The Camden, N.J.-based company expects to launch the new products in fiscal year 2014 as it strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies, the company told investors on Wednesday.

The new products will build on Campbell's strong growth and performance in fiscal year 2013, according to President and CEO Denise Morrison. "We've grown our percentage of sales from both sustaining and disruptive innovation, and we've multiplied the number of new breakthrough ideas in the pipeline," she said.

Looking at the new product lineup, the company plans to launch Campbell’s Homestyle soups in 29 varieties. The company is also expanding its Campbell’s Chunky soup line with new pub-inspired varieties, including Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak.

Consumers can also expect a new Creamy Thai Style Chicken and Rice variety of Campbell’s Go soups, as well as new varieties of Healthy Request and Campbell’s condensed soups.

Also on tap for fiscal year 2014 is the introduction of Campbell’s Slow Cooker Sauces, which will be available in six varieties including Apple Bourbon Barbecue and Tavern Style Pot Roast. The launch of Campbell’s Slow Cooker Sauces builds on the introduction of Campbell’s Skillet Sauces, which will be expanding in fiscal 2014 with two new varieties: Creamy Parmesan Chicken and Sweet & Sour Chicken.

"Together, these innovative products are enabling Campbell to tap into the nearly $200-billion dinner segment with consumer propositions that are unique, delicious and convenient," said Mark Alexander, president of Campbell North America.

Campbell, too, expects to introduce a new line of Swanson flavor-infused broths featuring a selection of culinary-inspired varieties such as Mexican Tortilla and Thai Ginger.

In addition, Campbell will continue to grow its Goldfish crackers brand with the launch of Goldfish Puffs and new Goldfish flavors, including Salsa Con Queso, Fiesta Flavor Blasted and Kick It Up a Nacho. The company is introducing Pepperidge Farm Goldfish Mac & Cheese as well, the brand’s first entry in the simple meals category. Goldfish Mac & Cheese will be available exclusively in Walmart stores nationwide.

Campbell will additionally offer two limited-edition holiday varieties of Milano cookies: Chocolate-Dipped Milano and a Candy Cane Milano. Its Pepperidge Farm brand also plans to continue rotating seasonal varieties of its Dessert Shop cookies, with Pumpkin Cheesecake and Caramel Apple varieties returning this fall.

As for its V8 juices, Campbell plans to introduce V8 V-Fusion Refreshers, which are expected to be available in four varieties including Black Cherry Berry and Cranberry Grape.

Campbell is also expanding its V8 V-Fusion + Energy beverage range by introducing two new diet varieties: Diet Strawberry Lemonade and Diet Cranberry Raspberry. In addition, the company is rolling out new variety packs of V8 V-Fusion juice drink boxes for kids, as well as a new grape variety.

Finally, new V8 Harvest juice will be the brand’s first entry in the rapidly-growing $12-billion packaged fresh category. The fresh, 100-percent tomato vegetable juice was developed jointly by Campbell and Bolthouse Farms, which became part of Campbell in August.