Nostalgia’s Surprising Role in Driving the Gum Category Forward
As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple offerings, backed by important insights, that respond to buyers' increasing desires for a broader range of goods—rolling out on-trend offers within the resilient gum category.