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The lure of an online pricebook. The excitement of more immediate, detailed reporting, just a keystroke away. The thrill of programs for tracking inventory and automatic replenishment. These are a few of the things that drove Chris Walker into the arms of another.

In June, after a successful long-term relationship with a smaller wholesaler, Walker and her colleagues at King Oil Inc. handed their fates over to a larger, more tech-savvy supplier.
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