Chevron Taps Ogilvy for Downstream Public Relations

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Chevron Taps Ogilvy for Downstream Public Relations

SAN RAMON, Calif. – Major oil firm Chevron selected Ogilvy PR Worldwide to support its downstream business and marketing communications, including refining, manufacturing, supply, trading, transportation and lubricants, reported.

It also includes promoting the company's consumer facing brands—Chevron, Texaco, and Caltex—as part of the mid-six-figure account, Gus Santoyo, global PR manager for Chevron's downstream business, told the Web site.

Ogilvy will "tell the story" of Chevron's brands in traditional and new media, according to the report.

"One key platform for our messaging will include safety," Santoyo told the site, adding Chevron will emphasize its safety programs when it relates to other news events, and will target business, consumer and trade publications, the report stated.

Social media will also be an important PR strategy, which the company is currently testing.

"We're just starting to dip our toes into social media," he noted. "We're not diving into the pool, but gradually engaging more."