COMPETITIVE WATCH: Dunkin' Donuts To Run Tax Day Promo

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COMPETITIVE WATCH: Dunkin' Donuts To Run Tax Day Promo

CANTON, Mass. -- This year, Dunkin' Donuts is wishing its customers a less-taxing Tax Day by offering a free donut with the purchase of any size cup of Dunkin' Donuts' hot coffee on April 15 at participating Dunkin' Donuts shops nationwide.

"We hope that Dunkin' Donuts can make Tax Day a little more palatable for tax filers and coffee lovers by offering them a delicious free donut. We know Americans work hard for their money and this is our small way of showing our appreciation," Frances Allen, Dunkin' Donuts brand marketing officer, said in a statement.

Dunkin' Donuts sells more than one billion cups of hot and iced coffee every year. In addition to its wide variety of beverages and baked goods, it recently launched an all-day Oven-Toasted menu, featuring new menu items including flatbread sandwiches, personal pizzas, and hash browns. The menu items are now available at participating Dunkin' Donuts locations nationwide. Dunkin' Donuts shops have received an entirely new cooking platform, using patented technologies, to deliver the "Oven-Toasted" result, enhancing the taste and quality of both new and existing menu items.

Dunkin' Donuts is currently in the midst of aggressive expansion, moving into new U.S. markets while opening more stores in its current cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among other locations.

Currently, Dunkin' Donuts has more than 7,900 shops in 31 countries worldwide. In 2007, Dunkin' Donuts' global systemwide sales were $5.3 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.