High-Tech 7-Eleven Opens in NYC Financial District
NEW YORK -- 7-Eleven Inc. took a step into high-tech last week with the opening of its brand-new location in New York City's financial district.
The state-of-the-art store features touchscreen ordering; a large flatscreen television that displays the weather, subway delays, sports statistics and stock information; free Wi-Fi; and an Amazon Locker kiosk that lets customers pick up packages they ordered online, according to a Business Insider report.
Located at the corner of John and Pearl Streets in the financial district, the store functions like a café, with seating space for 25 people.
"It's really, really cool, and it feels very different from the other 7-Elevens," 29-year-old customer Rachel Stallworth told the news outlet.
The store also offers unusual foodservice options, including healthier multigrain sandwiches, egg whites and specialty salads. Customers can fill up their drinks at beer tap-style beverage dispensers. All food options are available for order via the touchscreen menus.
The touchscreen, flatscreen TV and Amazon Locker kiosk are intended to enhance the store's "hangout vibe."
"I want to make sure that people want to come back," said Lena Huang, manager of 7-Eleven's digital guest experience. "We want to make it everyone's neighborhood store — that's the idea."