Inside the Consumer Mind: What’s In Your Basket? 

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Inside the Consumer Mind

Inside the Consumer Mind: What’s In Your Basket? 
07/20/2020

With convenience stores selling about 80 percent of the fuel purchased in the United States, it's no surprise that fuel is the top product purchased by c-store shoppers. But what else compels consumers to visit the nation’s nearly 153,000 c-stores? The 2020 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, revealed the following:

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