Isis Preps for Long-Awaited Debut in September
NEW YORK -- After facing some delays, the long-awaited launch of the Isis mobile wallet payment service is slated for September.
Isis, a joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless, decided to push back the mobile wallet's debut as it shifted transaction responsibilities from carriers to credit card issuers, according to PYMNTS.com. The launch, which was originally slated for the first half of 2012, was delayed to ensure payment security, the report added.
As CSNews Online reported earlier this year, Isis joined with VeriFone Systems Inc to pool their sales, marketing and implementation teams in order to target large retailers and gas and convenience store merchants to be the first to debut the Isis Mobile Commerce Application. Salt Lake City and Austin, Texas were tapped as the first markets. Maverik Stores Inc., based in Salt Lake City, became one of the first retailers to sign on to the launch of the Isis mobile wallet.
Isis has eyed Google Wallet as a competitor in the emerging payment field but the field got a little more crowded last month when 7-Eleven Inc., Alon Brands Inc., Shell Oil Products and Sunoco Inc. teamed up with a group of other large retailers to create a new mobile wallet, Merchant Customer Exchange (MCX). Other companies in the space include PayPal and Square.