Just Born Retro Packaging

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Just Born Retro Packaging

03/31/2009
Three Just Born brands—Hot Tamales, Peanut Chews and Mike And Ike—don vintage packaging this spring. The Mike And Ike and Hot Tamales products are available in 6-ounce boxes, while Peanut Chews are available in a king-size bar with the brand's traditional bite size pieces, the company stated. The new packaging is designed to tap into the products' history and consumers' emotional attachment to them, according to the company.

Just Born Inc., Bethlehem, Pa.
(800) 445-5787; www.justborn.com