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A collection of news, articles and other featured content about Market Research.

The most popular digital marketing initiatives among c-store shoppers include mobile loyalty program rewards.

female Latina shopper

Halo Top ice cream and Hillshire Snacking small plates top the list.

fuel gauge

Currently, a quarter of all stations across the country are selling gas for more than $3 a gallon.

plant-based proteins

NPD: In-home consumption has grown by 24 percent since 2015.

millennials dining out

More than 40 percent of millennials say "lifestyle" purchases, like a home or car, are influencing their decisions.

Beer sales in a convenience store

Alcohol sales fare better in the face of higher gas prices and bad weather.

Nielsen alcoholic bev sales growth

Multiple factors are playing a part, according to new Nielsen research.

Tobacco backbar at retail

Sales of some OTP products decline with each 10-percent price increase.

The forecourt of a Cumberland Farms convenience store

Wawa and Kwik Trip tied for second among traditional gas stations and convenience stores in Market Force study.

The inside of a convenience store

Wells Fargo Securities expects easing on in-store numbers as gas prices drop in the fall.

Health-conscious shoppers are making an impact on convenience stores.

New report segments consumers into Value, Convenience, Price and Healthy clusters.

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