More Consumers Entertaining at Home: Study

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More Consumers Entertaining at Home: Study

08/03/2009
CHICAGO -- More than a third of consumers (35 percent) said they are entertaining at home more often than a year ago and only 13 percent are doing do less often, according to a recent Technomic study.

"Consumers tell us that they are enjoying reconnecting with friends in their homes," noted Technomic Principal Melissa Wilson. "The appeal is tied to socializing in a very casual atmosphere where everyone brings a dish to share, often sourced from local restaurants or food retailers."

Technomic’s "POP: Parties Off Premise" study, a detailed evaluation of consumer catering opportunities for restaurants and food retailers, also found:

--Over the next year 40 percent of consumers expect to entertain at home more often as a way of socializing with friends and family.
--In terms of sourcing food for these occasions, restaurant usage is comparable to the use of retailers (68 percent vs. 69 percent).
--Over half of consumers (53 percent) said they bought platters and other prepared foods for the recent Fourth of July holiday, the largest holiday usage for these type of purchases after Christmas (66 percent) and Thanksgiving (61 percent).