New Program Brings inOvationTV to Fuel Suppliers

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New Program Brings inOvationTV to Fuel Suppliers


BIRMINGHAM, Mich. -- Gas Station TV (GSTV) and Wayne, a GE Energy Business, announced the launch of their inOvationTV media platform Wholesaler Partner Program. The new program is available to fuel supply wholesalers, distributors and jobbers nationwide and allows them to provide inOvationTV to their dealer base.

inOvationTV is a fully-funded, pump-integrated video platform that combines Wayne's iX media system with GSTV's premium content. The program is designed to make it easier for fuel suppliers to extend their services and leverage the inOvationTV media platform as a simple, cost-effective added-value solution for their customers, according to the announcement.

The free program also provides significant benefits to the wholesaler's customers, and includes:

  • $25,000 (average per-station value) Capex retrofit
  • Six-year full service and maintenance warranty from Wayne
  • GSTV's exclusive broadcast-level media content
  • Customized promotional ads for their station and products

"The inOvationTV Wholesaler Partner Program is a strong collaboration with shared marketing and financial benefits for selected wholesalers," said Cameron Nokes, inOvationTV product manager at Wayne. "It's a mutually beneficial way for our wholesale partners to provide greater value to their customer base."

The program debuted as a pilot in Chicago and New York before being rolled out to the rest of the United States.

"We've seen real advantages accrue from our inOvationTV partnership with GSTV," said Ron Mudrick, director of retail operations at Atlas Oil Co. "Many of our dealer sites will benefit from improved customer loyalty and the measureable sales lift driven by inOvationTV's quality content and customized promotional ads. Because of this marked impact, Atlas is extending the program to our dealers in Indianapolis."

GSTV launched the inOvationTV media platform last fall following a $50 million dollar investment from Wayne and grew to become the leading forecourt media platform for gas retailers across country, the company stated.

"Adoption of inOvationTV among oil companies and individual gas retailers has been strong," said David Leider, CEO, GSTV. "Now, having also successfully partnered with wholesalers through the inOvationTV Wholesaler Partner Program pilot in Chicago and New York, we see the potential for the nationwide program to substantially increase our market and retailer penetration."

GSTV and Wayne stated they are actively seeking wholesalers servicing dealer groups in Dallas, Los Angeles, San Francisco, and other major markets to participate in the new program. Interested parties can contact GSTV Retailer Relations at (248) 581-2981, Wayne Service Solutions at (512) 388-8545 or e-mail [email protected]