Date: Thursday, April 8th at 2:00 PM EDT
Convenience store consumers are still seeking more digital experiences a year into the pandemic – and c-stores are adjusting their strategies accordingly.
According to the National Association of Convenience Stores (NACS), 21% of c-store operators have shifted to curbside pickup, while 14% are focused on drive-thrus, as falling fuel sales push the industry further into the omnichannel universe. Meanwhile, a recent AlixPartners survey found that 50% of high-frequency c-store customers said loyalty programs are “very” or “extremely” important to them, and more than a third identified loyalty as the best way for c-stores to encourage the adoption of online ordering among consumers.
Join this webinar, which delves deeper into the state of the industry in early 2021, as well as:
- Convenience stores’ unique needs in the online ordering space
- The emergence of new convenience trends like curbside pickup, drive-thru, and delivery
- Loyalty’s role in cultivating an omnichannel customer experience