Oreo Inducts 'AmbassadOREOs' to Promote Brand

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Oreo Inducts 'AmbassadOREOs' to Promote Brand

By Erika Hardison - 09/21/2012

NEW YORK, N.Y. -- The Oreo cookie brand continued its 100th birthday celebration with the induction of "AmbassadOREOs," the first-ever brand ambassadors for the product. Twenty-five individuals from eight countries, including China (Shanghai and Hong Kong), Malaysia, Philippines, United States, Indonesia, Columbia, Ecuador and Puerto Rico were chosen to represent the message of Oreo -- "to celebrate the kid in everyone."

A special lunch was held yesterday at Buddakan restaurant in the Chelsea area of Manhattan to celebrate the AmbassadOREO induction. Attendees got to sample various flavors of the cookies, most not available in the U.S. -- such as Green Tea, Coconut and Berry Burst Ice Cream -- and vote for their favorite.

After lunch was served, Oreo presented guests with one-of-a-kind desserts, which included Oreo Almond Banana Bread Pudding, Oreo Chinese Drop Cookies and Oreo Custard Balls. Participants also enjoyed Oreo Martinis that were available in both alcoholic and non-alcoholic versions.

The AmbassadOREO induction ceremony began with the chosen cookie lovers reciting the oath of Oreo and pledging to "never be too old to dream." Every AmbassadOREO then recited the speech in their respective language, which included Spanish, Chinese and Malay. Oreo's message to them was "just be kids."

Following the event, the Oreo team headed to Wall Street to hand out free Oreo cookies and milk to the pedestrians in New York City.