Quick Chek Gets Surprise Promotion

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Quick Chek Gets Surprise Promotion

01/12/2009
NEW YORK -- The Quick Chek chain of convenience stores got a surprise plug last week, when a segment about racism on ABC News’ "Primetime" mentioned the chain as being tolerant towards all its customers.

The crew for the show’s "What Would You Do" segment set up a mock situation in a deli in Linden, N.J., where two Hispanic men acted as day-laborers customers ordering food, but spoke no English. An actor played the store owner, and became angry and discriminatory toward the men in front of other customers. The TV cameras then recorded the reactions of the people inside the store, to see who would step in.

During the scenes, the store owner tells the Hispanic men that the store will not serve people who don’t speak English. As one of the men ask an unknowing female bystander for help, she tells them "He won’t serve you, go to Quick Chek. I can’t make him give you coffee."

See it first-hand here: http://www.abcnews.go.com/whatwouldyoudo