Quiznos Kicks Off "Where Do You Torpedo?" Contest

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Quiznos Kicks Off "Where Do You Torpedo?" Contest

DENVER -- Quiznos’ new "Where Do You Torpedo?" contest, which kicked off yesterday, gives consumers the chance to win $10,000 for demonstrating how to eat the chain’s Toasty Torpedo sandwiches, whether in an unusual place or while doing an unexpected activity.

Fans of the sandwich can upload pictures or videos to www.toastytorpedo.com, showing where or how they’ve eaten a Toasty Torpedo sub, accompanied by a brief description and optional musical soundtrack. Visitors to the site register to vote whether an entry is "Mmmm…Toasty" or "Not Toasty," and are then automatically entered into a sweepstakes for a chance to win free Toasty Torpedoes for an entire year.

At the conclusion, Quiznos will invite people to choose their favorite from the top 10 entries as determined by user voting. The winner will be announced Aug. 3, and honored with a $10,000 cash prize, while all finalists will receive free Torpedoes for a year.

Served on extra-long, extra-slim ciabatta bread and wrapped in a sleeve that makes it easy to eat, the portable Toasty Torpedo sandwich is a perfect and convenient choice to bring for lunch on-the-go—anywhere—this summer, according to Quiznos. Made individually to order, Toasty Torpedoes are available in five varieties: Italian, Big Kahuna Tuna, Pesto Turkey, Turkey Club, and Beef, Bacon & Cheddar.

"Our Toasty Torpedo sub is an entirely different type of sandwich. It’s ideal for eating on the go, so this summer, we’re challenging consumers to show us the most unusual places to have a Torpedo and the most exciting activities that can be done with it in hand," stated Trey Hall, chief marketing officer for Quiznos. "Because its shape and packaging was designed as a portable way to enjoy a sandwich, you can take the Toasty Torpedo sub anywhere—hiking, kayaking or even visiting the top of the Statue of Liberty."

To inspire fans about how and where they might enjoy a Toasty Torpedo, Quiznos has released a short video detailing a cross-country Torpedo adventure, capturing real-life consumers eating Toasty Torpedoes in each of the 50 states. Created by Red Popsicle, the video will be distributed online and available on www.toastytorpedo.com.

In addition, Quiznos is using social media channels to raise awareness of the contest, building upon its existing Facebook and Twitter presence. The chain has redesigned its Facebook page to offer contest information and updates, while the irreverent @QuiznosToaster Twitter persona is sending consumers on a virtual scavenger hunt, giving clues to find Quiznos gift cards hidden at locations around the country.

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