Ricker Oil Expands Fuel Price Tech Software

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Ricker Oil Expands Fuel Price Tech Software

ANDERSON, Ind. -- Ricker Oil Co. Inc. expanded its existing agreement for KSS Inc’s PriceNet fuel price management system, and will roll out the solution to 24 recently acquired retail locations.

"We’ve used PriceNet since 2006, and it has proven a very valuable tool for day-to-day fuel price management and optimization," Dennis Williamson, general manager of Ricker Oil, said in a statement. "When we acquired 24 additional stores, expanding our partnership with KSS was an easy and necessary decision, so we could seamlessly maintain and expand our centralized price management operations."

PriceNet supports the key tasks and stakeholders involved in retail fuels pricing, from capturing field-based intelligence at the site level to the generation of price proposals, via comprehensive pricing rules or price optimization, to consistent and timely implementation, the company reported.

High levels of automation and an "exception-based" approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics, according to the company.

The Ricker Oil and KSS partnership began in early 2006, when Ricker selected and installed KSS’ PriceNet software. The companies expanded their partnership in 2007, when Ricker Oil deployed KSS’ PriceNet Mobile, enabling mobile price management across the chain.