Shop24 Enters U.S. Market

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Shop24 Enters U.S. Market

CANTON, Mass. -- The first Shop24 automated convenience store unit in the United States made its debut recently on the State University of New York (SUNY) at Morrisville campus. The self-service, outdoor Shop24 offers 24-hour access to as many as 200 items -- including milk, a six-pack of soda, batteries, i-POD download cards, and health and beauty products.

"Convenience retailing is one of the world’s fastest-growing industries as consumers are seeking ease and convenience in all aspects of their lives," said Mark Bruno, president of All Seasons Services, the provider of Shop24. "Shop24 provides the SUNY population with a service-driven and exciting ‘self retail’ solution where you can take a quick walk to purchase leading brands at any time or day of the week." Bruno added that the unit will be serviced by All Seasons’ branch in Canastota, N.Y. The supervisor will be able to monitor machine activity in real-time from a remote location utilizing proprietary technology.

Shop24 has seen its popularity grow outside of the United States with over 60 million consumer transactions recorded in 160 locations in seven countries throughout Europe. Consumers are able to create a "Shopping List" and purchase products either with cash or credit and debit cards by entering the product code on an interactive screen. A robotic arm collects the product and delivers it to the "take-out" gate within 20 seconds. Shop24’s product offerings include fresh and chilled products as well as other prepackaged grocery and convenience products -- all displayed behind safety glass.

SUNY at Morrisville is the only test college in the country for the Shop24 unit and will be surveyed on item preferences.

"I’m pleased our school was chosen to be the first in the nation to test Shop24 and I commend All Seasons Services for its innovative approach to serving our population," said Raymond Cross, president of SUNY at Morrisville.

"The feedback from students of our Shop24 has already been extremely positive," said Glenn Gaslin, general manager of the Morrisville Auxiliary Corporation, a not-for-profit company chartered by the State of New York to provide non-academic services to the campus. "They really like having a wide variety of items that they can access themselves right on campus 24/7."