Smart Card Alliance Launches U.S. EMV Migration Website

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Smart Card Alliance Launches U.S. EMV Migration Website


PRINCETON JUNCTION, N.J. -- The Smart Card Alliance has launched a new website dedicated entirely to helping with the United States' upcoming move to EMV (EuroPay, MasterCard and Visa) chip technology called EMV Connection at The site offers up-to-date information on the status of EMV migration, along with tutorials and educational resources that will assist with migration.

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

"Now that the payment brands have announced their roadmaps to accelerate EMV adoption in the United States, we've taken the initiative to develop a dedicated website where industry participants can get information about the fundamentals of EMV, and how the migration from magnetic stripe cards to EMV chip technology is progressing in the United States," said Randy Vanderhoof, executive director of the Smart Card Alliance. "EMV Connection places our entire extensive library of EMV resources in one place, for the first time, on an easy-to-navigate website, and adds new educational material to help bring everyone up-to-speed for this important transition."

The site is for issuers, merchants, payment processors/acquirers and consumers, featuring information such as frequently asked questions, white papers, videos, slideshows, and links to other EMV resources. There is also a news section updated frequently, and a blog section to the website.

Issuers can view tutorials and implementation guidance about EMV cards and global best practices; merchants can learn from industry experts about the impact EMV will have on the point-of-sale environment, as well as key strategies for managing EMV chip data at retail; acquirers and processors can plan EMV migration to meet the April 2013 requirement; and consumers can learn how EMV will be used in the retail environment, and how it can help reduce fraud, protect payment transactions.