Specialty Winners Selected in CSNews' Store Design Contest
JERSEY CITY, N.J. -- Sometimes, it only takes one thing to catch a consumer's eye and make a lasting impression. That's why the annual Convenience Store News Store Design Contest often honors a small group of specialty winners in addition to the main award categories that focus more on overall store design.
From a striking foodservice presentation to an attractive front end, this year's four specialty winners each have an "it factor" that caught the judges' eyes and made an award-worthy impression.
The award for Best International Store Design goes to Auto Posto Aflex, a new gas station in the south of Brazil that pays special attention to female shoppers by combining curved architecture, graphic design and distinct colors to portray sensibility and dynamism.
In the area of foodservice, Duane Reade's 40 Wall Street store in Manhattan takes the prize for Best Foodservice Presentation. Its "Up Market" section features fresh sandwiches and salads in open-air cases, while "The Juice Market" offers made-to-order smoothies and juices.
When it comes to beverages, Jam Mart in Fort Smith, Ark., has a fountain section that really "pops," earning it the award for Best Fountain Presentation. Colorful signage offset by metal accents invites the store's customers to playfully "Pop in for a Drink."
Finally, when it does come time to pay for purchases, Valley Marathon in West Baden, Ind., the winner of Best Front End, ensures its shoppers have a positive experience on the way out. The checkout is large, uncluttered and shows off the store's tobacco products and prices.
The CSNews design awards, now in their seventh year, honor convenience retailers who have created the most exciting, innovative and shopper-friendly looks for their stores. Entries are judged on innovation, creativity and the positive impact of the overall design on the business.
The winners of Best Original Store Design, Best Interior Design, Best Sky's the Limit Remodel and Best Mid-Budget Remodel were previously announced and are featured in the September issue of CSNews.
The specialty winners will be featured in the October issue of CSNews.