Starbucks Opens First 'Ski-Thru' Store
SQUAW VALLEY, Calif. -- We've all heard of a drive-thru location. But how about a ski-through location?
Starbucks Corp. has opened its first ski-in, ski-out store 8,000 feet above sea level at Squaw Valley's Gold Coast complex. Customers don't even need to take off their skis to enjoy their favorite Starbucks beverages.
"Nowhere else in the world can skiers enjoy a delicious Starbucks coffee without missing a beat on the slopes," Squaw Valley president and CEO Andy Wirth told the Huffington Post.
The mountainside Starbucks will be open from 9 a.m. to 4 p.m. throughout the winter season. Non-skiers curious about the location can also gain access via the Funitel to the location. Squaw Valley is well known for being the host of the 1960 Winter Olympics.
According to the news outlet, the idea was the brainchild of BASE jumper JT Holmes, who often skied at Squaw Valley with a cup of coffee in his hand.