Subway Gets Fit
MILFORD, Conn. -- The Subway restaurant chain is introducing new "fit" menu items in its restaurants across the country. The new Subway Fresh Fit meals, which debuted March 12, were developed to fit into the American Heart Association's approach to a healthy lifestyle, according to a report by Fast Casual magazine.
The meals -- a Subway Fresh Fit adult meal and the Subway Fresh Fit for Kids meal -- consist of a low-fat sandwich and "fit" sides and beverages, including sliced apples, raisins, Lay's baked potato chips and 1 percent low-fat white milk.
The menu items will be highlighted with an apple-shaped icon, allowing customers to easily identify and order the new menu options, the magazine said.
Subway will highlight the menu additions with a new advertising campaign, and is rolling out an initiative in more than 40,000 schools through a partnership with Weekly Reader Corp., stressing the importance of proper nutrition and exercise.
Subway tested the new menu in California last year. The chain operates nearly 27,000 restaurants in 86 countries, and last year opened its 6,200th "non-traditional" location, which includes those in convenience stores, college campuses and airports.
The meals -- a Subway Fresh Fit adult meal and the Subway Fresh Fit for Kids meal -- consist of a low-fat sandwich and "fit" sides and beverages, including sliced apples, raisins, Lay's baked potato chips and 1 percent low-fat white milk.
The menu items will be highlighted with an apple-shaped icon, allowing customers to easily identify and order the new menu options, the magazine said.
Subway will highlight the menu additions with a new advertising campaign, and is rolling out an initiative in more than 40,000 schools through a partnership with Weekly Reader Corp., stressing the importance of proper nutrition and exercise.
Subway tested the new menu in California last year. The chain operates nearly 27,000 restaurants in 86 countries, and last year opened its 6,200th "non-traditional" location, which includes those in convenience stores, college campuses and airports.