Swiss Farms Joins Rush to Carolina
CHARLOTTE, N.C. -- Swiss Farms will be coming to the Charlotte market this year. Mike Lang, president of Lang Family Farms, has signed a definitive agreement to open a minimum of five Swiss Farms stores over the next three years. Lang will break ground on his first store this fall. Several additional sites are under agreement for development by Lang immediately following his first store opening.
Known for its iconic barn and Swiss silo architecture and décor, Swiss Farms has been a favorite destination in neighborhoods across the Northeast known for its convenient drive-thru locations.
Additionally, Swiss Farms has signed a multi-unit agreement with Cariello Family Grocers to open a minimum of six Swiss Farms stores in the Raleigh, N.C. market.
Swiss Farms has identified several markets along the eastern seaboard for future development, said Rocco Fiorentino, president of Swiss Farms Franchise Co. LLC. Charlotte and Raleigh are the first of four new markets that will boast the new prototype design, which has won several national design awards.
Swiss Farms stores create a true drive-thru shopping experience with floor-to-ceiling glass to allow customers to view the hundreds of grocery items inside, in addition to freshly prepared meals, baked goods, fresh produce and its signature dairy products, that are delivered to the customer's car.
According to an exclusive article by CSNews Online earlier this month, the Carolinas are becoming a battleground for a number of c-store chains coming into its markets. Among the recent invaders are Sheetz and Sunoco, both based in Pennsylvania; Georgia-based Parker Cos.; and Oklahoma-based QuikTrip. Meanwhile, North and South Carolina are home to several major players, including The Pantry, VPS Convenience and Spinx Co.
Swiss Farms is headquartered in Broomall, Pa., and currently has 13 drive-thru locations in the state.