Tedeschi Seeks Impact Through Boston Cannons Partnership

ROCKLAND Mass. -- Tedeschi Food Shops is partnering with the Boston Cannons, a professional Major League Lacrosse team, throughout its 2012 season. The convenience store chain will be involved with the team in a variety of contests and promotions.

The 2012 season home opener takes place at Harvard Stadium in Cambridge, Mass., this Saturday at 7 p.m. Under the partnership, tickets for all Boston Cannons home games will include an offer for a discounted Red Bull Total Zero energy drink.

The c-store retailer will also have "Fan Zone" presence at most home games at Harvard Stadium, offering samples and fun festivities for game attendees. A contest to win a private lesson with Cannons midfielder Paul Rabil will be held over the summer, and both the Boston Cannons and Tedeschi Food Shops will be utilizing their very active social media presences to engage lacrosse fans in unique deals and offers.

The company said it is pleased to reach out to the Boston Cannons' fan base and highlight its fresh, healthy foods at Boston Cannons home games throughout the spring and summer. Tedeschi Food Shops prides itself on providing its customers with a family of quality proprietary brands: TD's Deli, Tedeschi Fresh Foods, Tedeschi Select and Tedeschi Fuel.

Headquartered in Rockland, Mass., the retailer operates 190 convenience store locations throughout Massachusetts, New Hampshire and Rhode Island.