TravelCenters of America Expands All-You-Can-Eat Menu
WESTLAKE, Ohio -- TravelCenters of America LLC expanded its All-You-Can-Eat menu format to include 75 Country Pride, Fork-In-The-Road and Buckhorn Family Restaurant branded locations. Now available at 70 locations, the company previously launched the menu May 1, with 46 stores.
As guests order a meal of any kind, he or she can reorder unlimited portions of the same meal selection, according to the company. The format covers all meal types; breakfasts, sandwiches, entrees, salads, sides and desserts, and there are few limitations.
"Times are tough and people are looking for better value; a way to stretch their dollar," said Barry Richards, senior vice president of restaurant marketing and operations. "We wanted to do something a little unique and be able to deliver that extra value to all of our customers. Our restaurants serve home-style food. Well, the very definition of home style is being able to get seconds, just like as if someone’s grandmother was serving the meal. The response has been so overwhelming, we decided to expand the concept to additional locations."
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As guests order a meal of any kind, he or she can reorder unlimited portions of the same meal selection, according to the company. The format covers all meal types; breakfasts, sandwiches, entrees, salads, sides and desserts, and there are few limitations.
"Times are tough and people are looking for better value; a way to stretch their dollar," said Barry Richards, senior vice president of restaurant marketing and operations. "We wanted to do something a little unique and be able to deliver that extra value to all of our customers. Our restaurants serve home-style food. Well, the very definition of home style is being able to get seconds, just like as if someone’s grandmother was serving the meal. The response has been so overwhelming, we decided to expand the concept to additional locations."
Related News:
Susser, TravelCenters of America Report Q2 Results
TravelCenters of America Implements Network Management System