Alon Brands Launches Yearlong Campaign to Give Away 13 Cars

DALLAS -- Alon Brands wants to reward its customers, local community organizations and store personnel. To celebrate these individuals and charitable causes, the fuel marketer has embarked on a yearlong campaign to give away 13 cars in 2013.

"With the successful launch of the ALON brand and the strong adoption of the Clean TEAM program among our employees and distributors, we're expanding the program in 2013 to include our customers and charitable organizations," said President and CEO Kyle McKeen. "We're looking forward to seeing the impact of Clean 13 as a part of our continued commitment to delivering distributors and customers value beyond fuel supply."

Established in 2010, the Clean TEAM program rewards employees and distributors for meeting certain standards for excellence in stores. Each year, the company has evaluated stores in key customer service areas -- such as clean restrooms and stocked shelves -- and then presented a new car to the manager of the store with the highest Clean TEAM score.

This year, the company will continue to reward its top stores by giving away at least five brand new cars and cash prizes to top performing store managers in company-owned and distributor locations.

In addition, customers can enter for their chance to win one of four brand new cars, as well as free gas and other prizes, at any company-owned or distributor location in the ALON network. The stores will provide each customer up to one "Load the Code" card per day, which customers can enter online at www.myalon.com/loadthecode.

Finally, Alon Brands is also giving back to people who are making a difference in the local communities it serves. Customers will have an opportunity to vote on the nonprofit organizations they feel are most deserving of and/or in need of a new car, stated the company. The company will then donate a total of four cars to support these causes.

Dallas-based Alon Brands is the largest 7-Eleven licensee in North America and markets ALON motor fuel products at 900 locations, including 300 company-owned locations in Texas and New Mexico.