Thorntons Takes Fresh Approach to Rewards

LOUISVILLE, Ky. – Thorntons Inc. rolled out its new rewards program with a twist. It's based on visits, not points or purchases.

The Refreshing Rewards is designed to enhance experiences for the c-store chain's customer base across all its markets. Under the program, customers will receive personalized rewards based on their favorite items, according to the retailer.

The Refreshing Rewards program debuted in Lexington, Ky., and Nashville, Tenn., in March.

 There is no cost to enroll in the Refreshing Rewards program. Customers can pick up a card at their local Thorntons and register the card online at www.refreshingrewards.com or through the new "Thorntons Refreshing Rewards" mobile application.

"We are excited to now offer our Refreshing Rewards program in all of our stores. This new program offers multiple levels of rewards to our loyal customers," said Jeff Keune, chief marketing officer of Thorntons Inc. "Members will enjoy premium perks on every level of the program and at the very beginning guests will receive an extra 10 cents off each gallon of gas for the first 30 days when they register their new card."

Louisville-based Thorntons operates 178 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.