Par Pacific Makes More Rebranding Moves

HOUSTON — Par Pacific Holdings Inc., owner of Hawaii's largest oil refinery and many gas stations within the state, has officially changed the names of the parent companies of its retail operations and its refinery, reported Pacific Business News.

Formerly known as Kokooha Investments, the parent company of its retail ops is now Par Hawaii Inc., while the refinery located in Kapolei on West Oahu, previously known as Hawaii Independent Energy LLC, is now Par Hawaii Refining LLC.

These rebranding moves are the most recent in a series of name changes. In October 2015, Par Petroleum Corp. announced it would be known as Par Pacific Holdings Inc. as it focused on growth and acquisitions, as CSNews Online previously reported.

The rebranded retail operations include 128 Tesoro- and 76-branded locations, while the refinery includes five product terminals, 27 miles of pipeline systems, and a single-point mooring terminal.

All of the Tesoro-branded retail sites will be rebranded soon, according to Lance Tanaka, spokesman for Par Hawaii. Some of the 76-branded sites may also be rebranded.

Houston-based Par Pacific transports, markets and distributes crude oil from the western United States and Canada to refining hubs in the Midwest, Gulf Coast, East Coast and to Hawaii.