VIDEO: Perception Is Reality Among Your Employees

ATLANTA — What do your employees think of you? The answer may matter more than you think.

As a manager, you know what needs to be done, but all too often, you forget to ask your employees for their input. It’s important to listen because when your team members have a superior they can trust and look up to, they are much more likely to display improved job performance. For the benefit of both your employees and your business, perception matters.

The North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC) released the second video as part of its “Power Up Employee Engagement” video series. The latest video presents real convenience store managers talking about what they did when they learned how their teams saw them. The most common (and surprising) piece of feedback? They needed to listen.

These managers used the feedback to change how they interacted with their direct reports, but it didn’t stop there. In the video, you also see the different ways they engaged with their employees on a more personal level.

Key learnings from this video and a corresponding CCRRC blog post include:

• Know how you’re perceived by your employees;
• Ask them for feedback;
• Listen to their answers; and
• Be willing to change and act based on their feedback.

A new video will be released weekly in the six-part series that speaks to the importance of employee engagement and provides c-store retailers with insights they can use in their own stores. (Click here to watch the first video in the series.)

The video series, titled “Power Up Employee Engagement: A Flash of Light.” is a lead-up to a major quantitative study, which will be released in June.

In addition, a narrated PowerPoint presentation by Dr. Blake Frank, a management professor at the University of Dallas, about the power of employee engagement will be made available in April.

Click above to watch the second video in the series.