Speedway Adds 'Cult Classic' at the Fountain

ENON, Ohio — Consumers spoke, PepsiCo Inc. listened and now Speedway LLC convenience stores will be the exclusive carrier of Mtn Dew Pitch Black.

Mtn Dew Pitch Black has garnered a near cult-classic reputation over the past decade, with consumers petitioning for its return for years. In responses, the PepsiCo beverage brand offered the flavor in limited quantities for a limited time via a sweepstakes in December, according to the beverage giant.

That wasn't enough for DEW Nation, and PepsiCo has decided to bring back the sought-after flavor; however, it will only be available at Speedway stores across the United States. The Enon-based retailer has approximately 2,770 convenience stores in 22 states. 

The classic flavor is now available as a fountain drink and, in some participating Speedway stores, as a Speedy Freeze through June. 

"Mountain Dew consistently listens to its fans, especially when they ask for a fan favorite like Mtn Dew Pitch Black to be brought back for all to enjoy," said Melissa Miranda, director of marketing, PepsiCo Foodservice. "As one of the all-time most requested flavors on social media, we're thrilled to announce that Mtn Dew Pitch Black will now be exclusively available for a limited time on fountain and as a Speedy Freeze at Speedway locations across the country."

One example of consumer demand, the Lets Bring Back Pitch Black! Facebook page, has nearly 4,300 likes.