7-Eleven Adds Slurpee Fun for Summer

DALLAS – 7-Eleven Inc. is giving Slurpees a fun twist this summer by offering them in a 26-ounce refillable, plastic Mason jar mug with drink straws that have mustaches attached. The novelty cup and straws are designed for summer fun and sold separately at participating 7-Eleven stores.

The mustache straw is available in four styles and colors and retails for 99 cents, while the retro-style Mason jar mug includes a colorful screw-top lid and reusable straw (without mustache) and comes in four colors –- blue, green, orange or pink –- retailing for $2.99 each. The first Slurpee comes free with purchase of the Mason jar mug, and refills are discounted.

"Slurpee-lovers of all ages will have fun sporting their favorite 'stache straw with a Mason jar mug, and enjoying a Slurpee drink is all about fun and flavor," said Laura Gordon, 7-Eleven's vice president of brand innovation and marketing. "While everyone loves Slurpee drinks year-round, summertime is definitely Slurpee season. I suspect we will see lots of Slurpee mustache photos on Instagram, Facebook and Twitter (@slurpee or @7eleven)."

In select markets, colorful, tongue-in-cheek 7-Eleven billboards feature a costumed man and animals sporting Slurpee mustaches. The straws and mugs will be available during the summer while supplies last.

"People in our office have unofficially named the four mustache styles," Gordon said. "The British, the handlebar, the Hogan after wrestler Hulk Hogan, and the Swanson, as in Ron Swanson, a character on NBC's 'Parks and Recreation' sitcom series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito."

The featured Slurpee flavor through June is Sprite 6 Mix by Lebron James, described as the refreshing taste of Sprite with natural cherry and orange flavors, according to 7-Eleven.