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A collection of news, articles and other featured content about Marketing.

casey's mobile app

The retailer's journey includes an enhanced website, a redesigned mobile app and a loyalty program.

Dallas Cowboys collectible cups are available at select locations, like Stripes.

Augmented reality offers customers close-up action as they earn 7Rewards points.


The technology enables the c-store operator to leverage mobile capabilities and a database of CPG-funded offers.

Pilot Flying J

The travel center operator's social media community selected Victoria Andrade as the grand-prize winner.

In the inside of an Amazon Go location

Operators need to embrace the shift in convenience to combat the Amazon effect.

local search

Accurate business listings across all platforms are vital to creating a coherent brand experience.

fuel rewards logo

Members earn a 10-cents-per-gallon rollback and 10 percent Shell rebates on their first $1,200 in non-fuel purchases at participating stations.

Turkey Hill's Pizza Palooza

New flavors and toppings are available at all stores with foodservice kitchens.

Members can earn points through a number of activities, such as checking in through the aFANity mobile app at participating Chevron and Texaco stations.

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