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A collection of news, articles and other featured content about Marketing.

New creative for Texaco with Techron

"Unbeatable mileage" claim will be featured in new point-of-purchase materials and media spots for fuels.

The exterior of a Weigel's convenience store

Partnership with Outsite Networks Inc. targets mobile platforms.

Alltown Markets

Alltown Advantage members can earn points for discounts on fuel and in-store purchases.

Murphy USA to Roll Out Loyalty Pilot Program in June

The company is currently reviewing data from beta testing with its employees.

Deadpool at 7-Eleven teaser

Campaign includes exclusive themed products, sweepstakes promos, and the first-ever augmented reality in-store experience.

Kwik Trip

Gate sponsorship and hot beverage serving rights are among the new initiatives.

TravelCenters of America CEO Andrew Rebholz

The company will roll out a Minit Mart loyalty program in June.

Kwik Trip Kwik Rewards cards

The Midwest c-store operator is celebrating with a free gas giveaway.

Circle K Share a Coke promo at checkout

Promos include BOGO deal and coupon-sharing via social media.

Cheetos' Sweets Cinnamon Sugar flavor Froster at Circle K stores

Froster variety inspired by the brand’s Sweetos cinnamon sugar puffs.


Rewards VIP customers can scan certain items to win thousands of prizes.

"Share a Coke" Share Chair

This summer's campaign includes name-labeled stickers on 20-ounce bottles of Coke and the debut of the "Share Chair."

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