A collection of news, articles and other featured content about Marketing.
"Unbeatable mileage" claim will be featured in new point-of-purchase materials and media spots for fuels.
Partnership with Outsite Networks Inc. targets mobile platforms.
Alltown Advantage members can earn points for discounts on fuel and in-store purchases.
The company is currently reviewing data from beta testing with its employees.
Campaign includes exclusive themed products, sweepstakes promos, and the first-ever augmented reality in-store experience.
Gate sponsorship and hot beverage serving rights are among the new initiatives.
The company will roll out a Minit Mart loyalty program in June.
The Midwest c-store operator is celebrating with a free gas giveaway.
Promos include BOGO deal and coupon-sharing via social media.
Froster variety inspired by the brand’s Sweetos cinnamon sugar puffs.
Rewards VIP customers can scan certain items to win thousands of prizes.
This summer's campaign includes name-labeled stickers on 20-ounce bottles of Coke and the debut of the "Share Chair."