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Marketing

A collection of news, articles and other featured content about Marketing.

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MAPCO Launches New Mobile App With Several Enhancements

Users have the ability to track rewards points and access mobile payment.

Wawa Takes Welcome America Festival Completely Virtual

Viewers can partake in educational activities, behind-the-scenes experiences, cooking demonstrations and more.

Members can make contactless purchases at the pump and in-store via the Exxon Mobil Rewards+ mobile app.

Stripes & Laredo Taco logos

Social media giveaways and deals on food and beverages are available from the retailer and its Laredo Taco Co. brand.

7-Eleven Fuel Loyalty program

The c-store chain is piloting the initiative at participating locations in Orlando, Fla., and Woodbridge, Va.

The retailer will donate 1 million meals to Feeding America and offer 7Rewards members free Slurpees in July.

The global oil and gas giant unveils multiple initiatives to support its branded marketers. 

RaceTrac Rewards VIP provides discounts at the pump for $2.49 per month.

The operator plans to deliver more precisely targeted and personalized customer experiences.

A 10-cent-per-gallon discount is available through Aug. 10 for drivers who are also Fuel Rewards program members.

In the wake of COVID-19, expect to see digital signage interface more with mobile devices.

7Rewards loyalty members can redeem seven free any-size hot coffee and/or fountain drinks through the 7-Eleven mobile app.

One reusable mask per customer will be provided across the retailer's c-store network on June 5.

Digital game tickets will be delivered to members' email addresses upon purchasing a participating product.

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