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Marketing

A collection of news, articles and other featured content about Marketing.

BP logo

Consumers will earn 5 cents off every time they fill up using the BPme rewards app.

Yesway Super-Swipes sweepstakes

One grand prize winner will be chosen, and 10 first prize winners will receive 50 cents off per gallon of gas for a year.

Murphy USA

The nationwide rollout of Murphy Drive Rewards and solid merchandise sales were highlights of the retailer's 2019 first quarter.

RaceTrac logo

Cobb County School District teachers can receive a $20 gift card on national Teacher Appreciation Day.

The c-store chain experimented with its Chicken Pot Pie and the results have been outstanding. 

driving fuel customers in-store

Retailers need to collect customer data to effectively offer the right products at the right times.

Cumberland Farms

Customers can text "CHOS" to receive a $1 mobile offer all weekend long.

Maintaining consistency is one key to capturing customer attention on social channels.

Family Express exterior

Features include native online ordering, internal store info management and a customer feedback portal.

RaceTrac logo

The convenience retailer will open seven stores in the market this year.

Providing value through personalized offers is key to keeping shoppers engaged.

Sheetz & Pittsburgh Knights logo

The Pittsburgh Knights will roll out new jerseys emblazoned with the convenience retailer's logo.

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