Marketing

Three Pillars of Social Media Content for C-stores
Brands can make meaningful connections with their fans and build brand loyalty.
Updating Loyalty Programs for the 21st Century Customer
A recent webinar hosted by Convenience Store News examined the ways stores can use new technology to refine their rewards programs.

Technology
Yesway to Relaunch Loyalty Program
The convenience retailer is partnering with Stuzo to get real-time data and help better understand its rewards members.
Foodservice
C-stores Cook Up Tasty Holiday Deals
Sheetz and 7-Eleven will offer rewards program members discounts for National Meatball Day and Pi Day.
Beverages
Maverik's Newest Collaboration Celebrates Adventure
A team-up with Swire Coca-Cola brings the retailer's fans a chance to win major prizes, including a custom cargo van.
Technology
Parker's Debuts Refreshed Parker's Rewards App
The app features enhanced personalization and a frictionless experience.
Beverages
7-Eleven Goes Live With New Coffee Campaign
The new commercials take inspiration from Japanese car culture.
Foodservice
Casey's Adds to Pizza Menu With Limited-Time Offer
The specialty pie features a trio of crispy-cupping, deli-style and traditional pepperoni.
Foodservice
C-stores Offer Fish Items for Lenten Season
Limited-time offers and a Friday deal are available at TXB and 7-Eleven.
Fuels
Colonial Oil Recognized With Chevron Regal Gold Marketers Award
The company achieved the top 1 percent rating in Mystery Shop Scores for management of Chevron/Texaco sites.
Technology
Wawa & Cumberland Farms Add EVgo Advantage in Multiple States
The digital coupon platform provides instant communications and in-store promotions as EV drivers charge.
Foodservice
7-Eleven Levels Up With PAC-MAN Themed Collaboration
Giveaways, exclusive merchandise and limited-time themed beverages feature characters from the beloved arcade game.
Technology
Why the Convenience Store Industry Needs to Engage With Local Reviews
Reviews and review responses translate to real-world business success.
Technology
Three Tips for Delivering Personalized Content
A survey from 84.51° found that expectations for relevant, engaging personalization are higher than ever before.

A collection of news, articles and other featured content about Marketing.