Marketing

Many industry operators offer food and beverage promotions, and launch roundup campaigns.

The annual spend for convenience loyalty members increased nearly 40 percent from 2020 to 2021.

The offer is redeemable at any Wawa now through the end of the year.

The convenience retailer taps its U-Drive Plus Rewards members to help with product development.

Marathon Rewards is designed to provide targeted offers for specific store locations.

Loyalty program members can stack fuel savings onto their candy purchases through the end of the year.

The retailer is the official hoagie for the University of Miami and University of Central Florida football teams.

The convenience retailer also unveils Halloween-themed apparel as part of its 7Collection.

Gulp Media Network leverages first-party data to help fulfill immediate consumption purchase occasions.

Earned points are converted into cash that can be spent on anything in-store, or as discounted gas at the pump.

Store-specific kits will support large national marketing programs.

Convenience store loyalty programs are expanding and enhancing.