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A collection of news, articles and other featured content about Marketing.

Emily Sheetz and Phillip Jackson at NRF 2019 Big Show

Emily Sheetz talks about the retailer's message at NRF 2019: Retail's Big Show.

 MakeItCount loyalty program

Members now receive 5 cents off per gallon at the pump every day.

Retail’s Big Show features all kinds of new technology trends and innovations.

Exxon Mobile Rewards+ Fandango free movie giveaway

Newly registered members will receive a $15 Fandango discount code via email after filling up with Synergy Supreme gasoline four times in 30 days.

Wawa and the Philadelphia Eagles

The retailer has relationships with the NHL's New Jersey Devils and the NFL's Philadelphia Eagles.

Juul TV commercial

The 60-second advertising spots highlight former smokers who made the switch.

BP logo

The app uses real-time data to understand purchase behaviors to offer personalized cents-off-per-gallon savings.


Customers can earn up to 25 cents per gallon cash back through the GasBuddy mobile app.

Logo for Casey's General Stores Inc.

The retailer will launch a new mobile app and loyalty program in Q1 of its 2020 fiscal year.

UltraONE loyalty program

Drivers now have two ways to earn flexible rewards, including the new UltraCredit rewards.

medium cup of 7-Eleven coffee

7-Eleven will offer a medium cup of coffee or 1-liter of 7-Select Pure water for 19 cents each.

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