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Festivities to include free food and beverage samples, plus limited-edition merchandise.
President and CEO Terry Handley says the initiative marks a shift in the retailer's marketing strategy.
Participating Texas stores are offering fresh sandwiches for $1 from March 18-22.
Members can now earn points on every gallon of gas purchased, as well as grocery purchases.
The convenience store chain cites loyalty and private-label programs as key pillars of growth.
Whole pies are available for $3.14 and single slices for just 50 cents.
Dig deeper into your loyalty program data and discover insights to drive more traffic and sales.
Consumers who download the Pilot Flying J app at the event can receive an instant, one-time $5 offer redeemable in stores.
The first cup design, called "Queen of Cumbia," launches Feb. 23 and will be available while supplies last.
CB4's inaugural C-store Loyalty Awards recognize 7Rewards' customizable app experiences.
Fuel Rewards Pro members can earn 5 cents off per gallon for personal fill-ups each time they make a work fill-up of at least 10 gallons.
Female customers can receive a free cup of coffee in any size on March 8.