Marketing

Overall, retailers should focus on delivering value, according to NielsenIQ.

The 15-cent-per-gallon savings program will now run through June 12.

7-Eleven Inc. and Stewart's Shops offer promotions for Mother's Day.

The products are designed to boost productivity and profitability across the entire supply chain.

Casey's Rewards members can win an adventure of their choice, as well as free fuel.

More than 70% of c-stores offer a loyalty program, but only 42.5% of customers belong to one.

Mobile apps, digital signage, text messaging and more is how consumers expect to be engaged in today’s retail world.

The Pennsylvania-based retailer will hand out more than $100,000 in prizes this year.

Wrapped-car ad campaigns remind consumers that orders can reach them in minutes.

Keeping programs simple and personal will draw repeat visits.

The real-time data and consumer insights provided by loyalty programs can boost foodservice marketing efforts and improve category sales.