Marketing

After gaining millions of views, the "Kyle Scheele Meale" is going from a prank to a fundraiser for charity.

The augmented reality experience will engage Pokémon GO Trainers, customers and mobile game enthusiasts.

These customers are also more likely to redeem an offer within hours of receiving it.

Professional drivers can receive a specially designed trucker hat and free side of mac and cheese on Nov. 18.

Free offers, discounts on food and beverages, and support for military-related nonprofit groups are among the initiatives.

The first three members will attend an influencer training camp, receive a monthly stipend to try the latest 7-Eleven products, and co-create content.

A well-executed program can significantly impact category growth and profitability.

The offer is good for one free self-serve hot coffee or fresh-brewed handcrafted iced coffee each Tuesday through the end of the year.

The new capability is expected to grow incremental sales, measure engagement, and improve consumer retention.

Convenience stores saw a 10 percent increase in average spend per visit despite a decline in fuel sales.

A BOGO offer and delivery discount are available on Oct. 30-31.

Splash In ECO Car Wash's "Scarea 51" was born from the pandemic to provide a family-friendly, socially distanced spooky experience.