Marketing

Festivities to include free food and beverage samples, plus limited-edition merchandise.

President and CEO Terry Handley says the initiative marks a shift in the retailer's marketing strategy.

Participating Texas stores are offering fresh sandwiches for $1 from March 18-22.

Members can now earn points on every gallon of gas purchased, as well as grocery purchases.

The convenience store chain cites loyalty and private-label programs as key pillars of growth.

Whole pies are available for $3.14 and single slices for just 50 cents.

Dig deeper into your loyalty program data and discover insights to drive more traffic and sales.

Consumers who download the Pilot Flying J app at the event can receive an instant, one-time $5 offer redeemable in stores.

The first cup design, called "Queen of Cumbia," launches Feb. 23 and will be available while supplies last.

CB4's inaugural C-store Loyalty Awards recognize 7Rewards' customizable app experiences.

Fuel Rewards Pro members can earn 5 cents off per gallon for personal fill-ups each time they make a work fill-up of at least 10 gallons.

Female customers can receive a free cup of coffee in any size on March 8.