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Marketing

A collection of news, articles and other featured content about Marketing.

GetGo Café + Market Is Doubling Down on Innovation

New initiatives include digital cooler door screens, checkout-free technology, and more.

BP's Price Match

BP Introduces Price Match Program for Rewards Members

The offer automatically compares BP and Amoco gas prices to those of nearby competitors.

McLane EDGE

McLane EDGE features promos, category trends and new products.

Alimentation Couche-Tard's global banner responds to General Motors' Super Bowl LV commercial with its "We're ready" campaign.

Enmarket logo

Service Management Group will capture location-level customer feedback across the retailer's network.

Customers can use their smartphones to activate the pump and pay for fuel, car washes, food and in-store merchandise.

The purchase of a gaming-themed cup also includes 15 sweepstakes entries to win a PlayStation 5.

With innovative technology solutions, data tracking and a consistent A/B testing strategy, convenience store owners can deliver highly targeted offers to engage and entice customers.

Mobile app users can redeem a free slice with the purchase of any size fountain beverage.

A 6-cent discount will be applied on every gallon of Synergy fuel purchased.

Tampa, Fla.-area customers can enjoy a free beverage and hoagie discounts on Feb. 7.

A new Starter Plan offers Motiva gas stations free marketing exposure in the GetUpside app.

Customers can use the 7NOW delivery app to order a discounted large pie on Feb. 7.

Two gaming-centric overnight stays will be available at its latest Evolution Store before it opens.

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