Marketing

Reinventing the guest experience is a key strategic pillar for the convenience retailer.

It includes surprise offers and stackable discounts.

BPme Rewards lets drivers pay via mobile device and earn regular fuel discounts.

The program allows members to receive Casey's Cash and fuel discounts, as well as donate to local schools.

The retailer intends to use the program to learn more about its customers' preferences.

Complimentary java, hot chocolate and other beverages are available at many locations through New Year's Day.

C-store retailers can unlock opportunities and increase basket size by incorporating these features.

Circle K's parent company expands its digital upsell platform and grows home delivery.

The Shaler Township, Pa., store held a grand-opening event with free samples and gift card drawings.

ZipLine's single platform for payment and loyalty rolls out chainwide.

Fans can purchase unlimited Slurpee, Big Gulp or coffee beverages for $129 each.

Membership in the app-based program has nearly tripled since its inception two years ago.