A collection of news, articles and other featured content about Marketing.
Learn how to create a loyalty program that converts casual shoppers into engaged members.
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The retailer's journey includes an enhanced website, a redesigned mobile app and a loyalty program.
Augmented reality offers customers close-up action as they earn 7Rewards points.
The technology enables the c-store operator to leverage mobile capabilities and a database of CPG-funded offers.
The travel center operator's social media community selected Victoria Andrade as the grand-prize winner.
Operators need to embrace the shift in convenience to combat the Amazon effect.
Accurate business listings across all platforms are vital to creating a coherent brand experience.
Members earn a 10-cents-per-gallon rollback and 10 percent Shell rebates on their first $1,200 in non-fuel purchases at participating stations.
New flavors and toppings are available at all stores with foodservice kitchens.
Members can earn points through a number of activities, such as checking in through the aFANity mobile app at participating Chevron and Texaco stations.
Ten winners will receive $500 grants.