Marketing

Thoughtful, Consistent Marketing Is a Must-Do for Small Operators

Retailers should carve out dedicated time on a weekly or daily basis to market their stores.
Gulf Unveils New Brand Platform & Modernized Image

"It All Starts Here" features updated elements of the brand's iconography, including an update to the famous Gulf disc and the introduction of new vibrant colors.

Conoco Offering Summertime Savings at the Pump

Drivers who use Mobile Pay can win $5 to $500 in free fuel through the Wheel of Destiny game.
7-Eleven to Celebrate Its 94th Birthday the Entire Month of July

Birthday gifts will include a free Slurpee for 7Rewards members, free delivery on July 10-11, and other special deals.
Exxon Mobil Rewards+ Program Reaches $100M Milestone in Member Savings

Loyal customers save from fueling up, in-store purchases and car washes at Exxon and Mobil stations.
A Keen Understanding of Gen Z Is Critical for Businesses Seeking Growth

This generation values discovery, authenticity and connection.
Skupos Partners With C-store Retailers & CPG Brands for 'Summer Traffic Jam' Program

The campaign is aimed at helping operators and brands increase sales during the critical summer months.
The Path to Greater Share of Wallet Lies in Digital Loyalty

C-stores can use digital loyalty to narrow the competitive gap, but it requires the right platform and smart technology management.
Sponsored

Five Keys to Driving Membership in Advanced Loyalty Programs

Advanced loyalty programs create a virtuous cycle through which consumers share data, get rewarded, and come back for more. Convenience stores can use that accumulating data to create ever-more-refined offers that in turn drive more revenue and loyalty. Learn more here!
Thorntons Honors 50-Year Milestone With Summer-Long Celebration

Refreshing Rewards members can enjoy 50-cent beverages on Fridays and have the chance to win free fuel for a year.
Value Increasingly Important Among Tobacco Consumers

Multipacks and loyalty promotions are two tactics on the rise in tobacco marketing.
Circle K Marks National Road Trip Day With Unveiling of Summer Fuel Promotion

Customers can save up to 99 cents per gallon through the Scan To Win digital game at the pump.
C-store Retailers Welcome Customers Back With a Summer Full of Deals

GPM's fas REWARDS members can enjoy limited-time offers, while Pilot Flying J celebrates the third-annual National Road Trip Day.
MAPCO Kicks Off Summer Sweepstakes for Rewards Members

Points can be redeemed for entries to win weekly prizes or one of three grand prizes.

A collection of news, articles and other featured content about Marketing.