Consumer Insights

Holiday spending is projected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion, according to NRF.

According to The NPD Group, classic menu items appeal to this group.

Sixty percent of Americans agree that it is socially acceptable to start celebrating the holiday before October.

A new survey finds three-quarters of Americans have changed how they buy food.

They partake in three to four small meals steadily throughout the day from late morning to late afternoon.

More convenience store customers are considering the switch to an electric vehicle.

Premium products and experimentation with ready-to-drink cocktails are key to driving growth.

Suppliers predict larger candy packages, ready-to-drink cocktails and overall premiumization are long-term trends.

Only 22 percent of pay-at-the-pump customers made any in-store purchase during the first quarter of 2022.

Fair prices and in-stock supply matter most to c-store shoppers these days.

According to The NPD Group, little or no prep and fast dinner fixes are expected to grow over the next few years.

Sixty-nine percent say a product's environmental friendliness is important to their purchasing decision.