Consumer Insights

Coca-Cola Research Finds Five Major Pandemic-Era Consumer Trends

Shoppers will continue to focus on health, at-home moments, comfort and indulgence, e-commerce, and value.
Study: Young Consumers Are Ordering Out Less, Cooking More

Y-Pulse survey shows they are cooking new recipes and enjoying culinary experiences at home.

Easter Spending This Year Anticipated to be Highest on Record

Americans plan to spend an average of $179.70 each on gifts, food and candy.
Four Distinct Consumer Groups Emerge From the Pandemic

All shoppers say product availability, lower prices and customer safety will remain important factors post-COVID.
FoodInsight: Global Trendspotting

Consumers seek out new flavors to enjoy in the comfort of their homes.
CBD Category Faces Challenges, But Still Holds Promise for C-stores

MSA executive Don Burke predicts 2022 will be the year of growth for the category.
Americans Are Consuming More Breakfast Foods During the Pandemic

With more time in their schedules, they feel they have more freedom in what and when they eat.
Inside the Consumer Mind: A Slow Climb

Consumers are returning to c-stores little by little, but they come with new demands.
NielsenIQ Moves Forward as Standalone Company

The consumer insights company welcomes three veteran employees to drive advancement and innovation.
Inside the Consumer Mind: Seeking a Recipe for Recovery

Consumer shifts due to the COVID-19 pandemic have upended convenience foodservice.
Shoppers Plan to Stick to Some New Habits Post-Pandemic

Sixty-five percent of consumers have cooked at home more, while 40 percent spent more time online shopping.
C-store Traffic Remains Low, But Convenience Is Still King

AlixPartners’ 2021 industry study cites loyalty programs and delivery as keys to winning this year.
Inside the Consumer Mind: The Rise of the Stay-at-Home Shopper

C-store customers are shifting to online grocery sites and delivery services amidst pandemic.
Super Bowl Snacking Expected to Rise This Year as More People Watch From Home

With eight in 10 Americans planning to tune in, Frito-Lay estimates a 21-percent increase vs. last year's game.

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