A collection of news, articles and other featured content about Consumer Insights.
Merchandising, a strategic mix of new with unique, and promos are top drivers, recommends Mars Wrigley Confectionery.
An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.
Convenience Store News webcast provides insights on the best offers, promotions and experiences to capture their interest.
Mintel research finds 28 percent of millennials aged 24-31 don't think going out for a drink is worth the effort.
This is the first generation that has truly grown up in a purely technology-driven world.
Halo Top ice cream and Hillshire Snacking small plates top the list.
Americans will spend $6.9 billion on food for cookouts, while a record-breaking 46.9 million will travel 50 miles or more.
This cohort will make up more than 40 percent of buying power by the year 2020.
Ninety-four percent of leaders are dissatisfied with their company’s innovation performance.
Among the 3.6 million tobacco product users in 2017, 2.1 million used e-cigarettes.
NPD: In-home consumption has grown by 24 percent since 2015.
More than 40 percent of millennials say "lifestyle" purchases, like a home or car, are influencing their decisions.