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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

The Hershey Mobile Customer Insights Center

The expandable tractor-trailer will make multiple stops across the United States.

Gen Z

By 2020, this generation is expected to account for 40 percent of all consumers.

Popcorn

A wide variety of flavors boosts popcorn, while meat snacks continue to hold strong market share.

Thorntons

EnergyPoint Research survey examined a range of attributes, including convenience and rewards programs.

male shopper and an omnichannel approach

Connectivity and online retailing are steadily influencing the need for omnichannel experiences.

Gen Z

This generation says brands like Oreo and Goldfish matter as a sign of quality.

summer family road trip

One in four Americans say they’ll drive more over these final two weeks.

Total Snacking by Mintel

The segment grew 6 percent annually, driven by outsized growth from fresh snacking.

loyalty puzzle piece

Being asked for too much information is one of the top impediments.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Gen Z using smartphones

This is the first generation that has truly grown up in a purely technology-driven world.

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