A collection of news, articles and other featured content about Consumer Insights.
New research by consulting firm A.T. Kearny shows a global drive for "multi-localism."
Maximizing profits means staying on top of ever-changing trends and consumer demands.
From high protein to non-GMO, healthy snacking means many different things to consumers.
Millennials and Gen Z are drinking less alcohol than the generations that preceded them.
CDC: The number of young adults who smoked in 2017 dropped 3 percent.
Convenience is beer’s single largest platform – but the landscape is evolving.
Drivers will pay the highest Thanksgiving gas prices in four years, with a national average of $2.79 as of Nov. 1.
Nielsen: Continued sales growth signals that consumers remain open to small treats, even as they strive to eat healthier overall.
Retailers can win back trust by delivering on their promises and providing consistent experiences.
Nielsen: The popularity of plant-based proteins is growing, but traditional sources of protein still dominate sales.
U.S. consumers to average 1,410 eating occasions per capita in 2018, down from 1,453 in 2009.
Results show that ads with higher gender equality scores generate the highest sales lift.