Suppliers & Wholesalers

The companies focused on executing new confectionery secondary display racks above ice cream bunkers, and planogram excellence via category captaincy.

A Super Mario Kit Kat Promotion saw king-size sales at 7-Eleven increase 22%.

More than 40 Albertsons convenience stores imple­mented McLane Fresh during Q2 2024, resulting in 38% year-over-year growth in the fresh food category.

Through a foundation of partnership, innovation and data-driven decisions, the companies have achieved sig­nificant business results in the OTP category.

The companies meet monthly to review business performance and identify trends and opportunities that are unique to Rutter's.

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ties.

A $5 Meal Deal activation grew total confection and packaged beverage category sales during the promotion.

The companies leveraged insights and consumer decision tree work to remerchandise the confectionery aisle by brand and pack.