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Graphics depicting health and wellness like sleep, fruit, and exercise

A consumer's definition changes by category.

Cold beverages in the cooler at a store

Water is getting a turn in the spotlight as CSDs continue to decline.

Prepared food area of a convenience store

New consumer insights shared at CSNews Convenience Foodservice & Beverage Exchange event.

Mountain Dew & Doritos "Every 60 Seconds" Xbox Promotion

Consumers can purchase specially marked products to collect codes.

Rutter's-sponsored MaryEllen's Weather Kids logo

Every Wednesday, one winner receives a pint of chocolate milk, a T-shirt and more.

mountain dew the walking dead

AMC and Mountain Dew announced a new partnership timed to the upcoming eighth season of "The Walking Dead." The partnership includes "The Walking Dead" branding on-pack and in-store, and character images on more than 100 million individual Mountain Dew products.

football field

Bud Light, Dos Equis and Pepsi campaigns include TV spots, sweepstakes and promotions.

Samples of rapid hydration beverage will be available at NACS Show.

A cooler with beverages in a convenience store

Labor Day weekend numbers fell 1.4 percent, according to new Beverage Buzz survey.

McDonald's new McCafe offers.

Café-quality beverage lineup is made with U.S.-sourced milk.


Fans wearing team colors can get a free coffee on Fridays during football season.

Corona Extra Legends Bottles

Corona Extra rolled out its 2017 limited-edition “Legends” boxing bottles nationwide, as well as a sweepstakes for consumers. Specially-wrapped collectible 12-ounce bottles feature six legendary fighters, including Roberto Duran, Thomas Hearns, Juan Manuel Marquez, Wilfredo Gome

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