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Expert Viewpoints

A collection of Expert Viewpoints news, articles and other featured content.

Leveraging Customer Data to Create More Targeted Marketing Campaigns

With innovative technology solutions, data tracking and a consistent A/B testing strategy, convenience store owners can deliver highly targeted offers to engage and entice customers.

The Shecession

Where we are and where we must go to support women’s equality.

COVID-19 accelerated technology changes that c-stores knew were coming.

Put into place a system that works for you all the time and is easy to use.

Now is not the time to take risks to fill shelves with products that may not sell.

Firsts and broken records are to be celebrated, but there’s still more road to travel.

In the c-store format, every single product offering plays a role in the overall success of the business.

Improvements to the customer experience will continue to be a top priority.

Thinking ahead before the next storm can spare some chaos and save a few bucks.

The virus didn’t just infect humans, it also “infected” the supply chain.

NEW offers resources for communities of color in an unprecedented time.

Retailers need to truly understand what makes their market area tick.

It’s essential to add COVID-19 protocols to your existing food safety practices.

For convenience retailers, this is not an issue to be pondered or tabled to see what others will do first.

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