Expert Viewpoints

Leveraging Customer Data to Create More Targeted Marketing Campaigns

With innovative technology solutions, data tracking and a consistent A/B testing strategy, convenience store owners can deliver highly targeted offers to engage and entice customers.

The Shecession

Where we are and where we must go to support women’s equality.

Giving Convenience Stores an 'Edge'

COVID-19 accelerated technology changes that c-stores knew were coming.

How to Stay in Compliance

Put into place a system that works for you all the time and is easy to use.

Scan-Based Trading: A C-store Owner’s Life Preserver During COVID

Now is not the time to take risks to fill shelves with products that may not sell.

Female CEOS: More Is Not Enough

Firsts and broken records are to be celebrated, but there’s still more road to travel.

Identifying Key Value Items & Avoiding Inconvenient Mistakes

In the c-store format, every single product offering plays a role in the overall success of the business.

Is the New C-store Here to Stay?

Improvements to the customer experience will continue to be a top priority.

Weathering the Storm

Thinking ahead before the next storm can spare some chaos and save a few bucks.

What Convenience Stores Learned from the Pandemic

The virus didn’t just infect humans, it also “infected” the supply chain.

Supporting Women of Color

NEW offers resources for communities of color in an unprecedented time.

The Small Operator’s Secret Weapon

Retailers need to truly understand what makes their market area tick.

More Layers of Protection

It’s essential to add COVID-19 protocols to your existing food safety practices.

The Pandemic Was a Wake-Up Call for Delivery

For convenience retailers, this is not an issue to be pondered or tabled to see what others will do first.