Easter 2025 Spending Expected to Approach Record LevelsThe amount is above last year's $22.4 billion, and nearing the $24 billion spent in 2023. Shifting Consumer Patterns Lead to Shifting Meal Patterns Research from Circana points to a change in away-from-home meal consumption patterns for morning and lunch occasions. Snacking Remains a Top Priority for Consumers Despite Economic Uncertainties Circana: Nearly half of Americans snack three or more times a day, a 2.7% increase year over year. Gender Wage Gap Narrows Over Past 20 Years In 2024, women earned an average of 85% of what men earned. Tepid Demand Keeps Seasonal Climb of Gas Prices Low The national average saw a small increase, but drivers are still paying around 40 cents less per gallon compared to a year ago. Protein Snack Growth Outpaces Overall Snacking Category Protein plays a major role in 36% of snacking occasions. Get to Know Generation Alpha By 2029, this cohort's spending power is projected to reach $5.5 trillion. Confectionery Sales Topped $54B in 2024 Consumers continue to leave room in their budgets for treats despite concerns over grocery prices. Natural & Organic Products Emerge as Growing Sales Opportunity These shoppers are two-and-a-half times more likely to shop at convenience stores. Healthier Treats Take Big Bite Out of Snack Market Taste is by far the most important influence on Americans' snack purchases. 1 2 3 4 5 Next Last
