7-Eleven Day Turns Into 7Rewards Week

DALLAS — Saturday marks the day 7-Eleven fans look forward to all year long — the convenience store giant's birthday.

As in years past, 7-Eleven Inc. will celebrate its 88th birthday by giving away millions of free small Slurpee drinks on 7-Eleven Day, July 11. Participating stores will serve the free frozen drinks from 11 a.m. to 7 p.m., while supplies last. The retailer has celebrated Free Slurpee Day for the past 13 years.

"Since 2002, we've been celebrating 7-Eleven's birthday with free Slurpee drinks on July 11," said Laura Gordon, 7-Eleven's vice president of marketing and brand innovation. "And every year, the party gets bigger. Last year, our Slurpee party was 8 million strong. We expect it could be even bigger this year. Even without the millions of free birthday Slurpee drinks given away, July is the biggest month of the year in terms of Slurpee sales. What better drink for the hottest month of the year."

This year, 7-Eleven is extending the fanfare and celebrating a whole birthday week. During 7Rewards Week, July 12-18, members of the chain's 7Rewards loyalty program will receive a free 7-Select food or drink valued under $2 with any 7-Eleven cup purchase (includes Slurpee, Big Gulp, coffee and iced coffee Chillers).

To receive the free 7Rewards Week offers, customers must have 7-Eleven's free mobile app. The offers will automatically appear as a coupon in the "Scan and Save" section of the app. The 7-Select products are available at participating stores while supplies last and must be under $2. 7-Select is 7-Eleven's line of private label items. 

"7-Eleven Day is a celebration, not only of our birthday but, more importantly, of our customers," said Gordon. "By adding 7Rewards Week, we have a whole week to say thank you for their business throughout the year."

Also, in celebration of 7-Eleven Day, Slurpee lovers can be among the first to watch the new "Weekend Warriors" music video from the upcoming digital movie musical, "Summer Forever." The video will premier exclusively on Slurpee.com/SPK on July 10 for 24 hours before it is available anywhere else. 

Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 convenience stores in North America.