7-Eleven Debuts Musicmatch Download Cards

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7-Eleven Debuts Musicmatch Download Cards

06/09/2004
DALLAS -- 7-Eleven Inc. is now carrying the prepaid Musicmatch Music Download Cards through a partnership with Vesta Corp., a stored-value solutions company. The Musicmatch cards, which are priced at $9.90 for 10 songs, can be redeemed through the Musicmatch Downloads service, which currently offers more than 550,000 tracks and personalization and music discovery tools.

"Introducing Musicmatch download cards in our stores underscores 7-Eleven's own commitment to offering the utmost convenience and value to our customers," said Kevin Elliott, vice president of merchandising for 7-Eleven Inc. "Musicmatch and Vesta have provided us with an easy and effective way to bring digital music to the masses in a prepaid format, which is especially attractive to a new generation of young consumers looking to buy music without the need for credit cards."

Musicmatch Music Download Cards are activated immediately as they are purchased and scanned at the register. Once the cards are activated, cardholders follow the redemption instructions at www.musicmatch.com/card to begin choosing their prepaid tracks from the music catalog offered through Musicmatch Downloads.