7-Eleven Extends Celebration After App Fix

DALLAS -- 7-Eleven Inc. had to interrupt its week-long birthday celebration due to a problem with its mobile app, but customers will still be able to take advantage of deals offered by the convenience store chain.

On July 11, all 7-Eleven customers were eligible to receive a free Slurpee as part of a birthday tradition that dates back to 2002. But this year, the celebration was set to continue on July 12 for a week, but only to customers who downloaded the 7-Eleven app.

A high volume of people attempting to download offers from the 7-Eleven app caused Saturday's app problems, according to the company.

"Yes, because of the high demand for our 7-Eleven week offers, we experienced some technical difficulties over the weekend with the offer section of the 7-Eleven App," Margaret Chabris, 7-Eleven's director of corporate communications, wrote in an email to USA TODAY Network.

The c-store chain announced the mobile app has now been fixed and these offers can be redeemed from Tuesday through July 24.

The new 7-Eleven mobile app promotional schedule is as follows:

July 15: Free Hostess Twinkie (single serve)

July 16: Free SNICKERS or TWIX Brand Ice Cream bar

July 17: Free Quaker Chewy Yogurt Snack Bar

July 18: Free Pillsbury cookie (all flavors)

July 19: Free small Slurpee drink

July 20: Free Big Gulp drink

July 21: Free M&M Birthday Cake candy

July 22: Free Grandma's Sandwich Crème Cookies (3–ounce or 3.025-ounce size)

July 23: Free Big Gulp drink

July 24: Free Small Slurpee drink