7-Eleven Gets in the Game

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7-Eleven Gets in the Game

DALLAS -- 7-Eleven Inc. has arranged to become the first convenience retailer in the U.S. to offer the Nexon American Game Card, a new videogame initiative in which kids can personalize their play of online games, according to the chain.

While most of the online games are free to play, gamers can use this card to spend money on creating the coolest avatar -- a graphic or visual online identity --on certain games within the Massively Multiplayer Online Game (MMOG), a statement reported.

7-Eleven completed an agreement with Nexon America Inc. -- the U.S. division of Asia's leading online games company, Nexon Group -- to be the first U.S. convenience retailer to sell the cards. Gamers use the prepaid cards to redeem virtual in-game items and accessories within the MapleStory, Audition and upcoming KartRider games produced by Nexon. The prepaid game cards are sold in $10 and $25 denominations.

"We have a great assortment of prepaid cards and now, we have one especially for 'tweens and teens who are the biggest fans of these online games," Brad Haga, 7-Eleven senior product director for business development and services, said in a statement. "They're perfect for young people on a budget and should appeal to the Slurpee crowd."

The MMOG is a global phenomenon that can support hundreds or thousands of players simultaneously. The games are played on the Web and feature at least one virtual world in which players can interact globally. An animated version of a 7-Eleven store and employee will appear in the popular MapleStory MMOG, Nexon stated.

7-Eleven and Nexon worked with InComm, a technology firm that handles stored-value gift and prepaid products, to develop the game cards to be sold at 7-Eleven stores.

"Offering these exclusive game cards is an important first for a convenience chain and massively multiplayer online (MMO) publisher," said John H. Chi, president and CEO of Nexon America. "Many of Nexon's customers are teenagers without access to credit cards. Now, they will have a more convenient option to getting the cards."