7-Eleven Gives Customers "The Finger"

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7-Eleven Gives Customers "The Finger"

04/03/2008
DALLAS – 7-Eleven played part in an April Fools joke earlier this week, by distributing nearly 200,000 free limited edition Butterfinger Finger Bars to consumers at more than 2,000 convenience stores in 10 major markets across the country, Nestle USA reported.

The prank began when the Nestle USA brand team issued a press release on April 1, stating that it had changed the name of its iconic Butterfinger chocolate and peanut butter bar to The Finger, only to later in the day release another statement that it did not change the name, and announced the launch of the Butterfinger Comedy Network -- ButterfingerComedyNetwork.yahoo.com -- on Yahoo! Video today, the company stated.

Nestle USA also stated that as part of the launch, Butterfinger Finger Bars were distributed that day at the 7-Eleven stores, while supplies last. Participating markets included New York, Los Angeles, Chicago, San Francisco, Philadelphia, Phoenix, Seattle, Dallas, Boston and Miami, the company stated.

Participating 7-Eleven retail locations can be found at the Butterfinger Comedy Network on the Yahoo! Video Web site.

In addition, a limited number of the bars were listed on eBay Giving Works, eBay's dedicated program for charity listings, through April 8, the company stated. All proceeds will benefit A Place Called Home, a youth enrichment center located in Los Angeles.