7-Eleven Going After a Piece of the Super Bowl Pie

DALLAS -- 7-Eleven Inc. is taking steps to ensure it gets a slice of Super Bowl foodservice sales. On Sunday, Feb. 2, the convenience store retailer will offer special deals on pizza and chicken wings, right in time for the biggest football game of the year.

"7-Eleven will have delicious, hot pizza for takeout before, during and after the game, whether your team is winning or losing," said Kelly Buckley, 7-Eleven's vice president of fresh food innovation. "Customers can choose their pizza variety and we'll bake it fresh for you, on the spot anytime, day or night.

7-Eleven's pizza offerings include large Pepperoni and Triple Cheese pizzas for just $5.55 each and a large Deluxe Meat pizza for $6.99. The Triple Cheese pizza is topped with melted mozzarella, cheddar and parmesan cheeses, while the Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon. The fresh-baked, 14-inch pizzas are available for takeout at participating 7-Eleven stores nationwide.

Additionally, customers can save a dollar when they purchase a 2-liter bottle of any brand of soft drink, lowering the prices of the pizzas to $4.55 and $5.99, respectively. 7-Eleven will also offer other combo deal options, including a large pizza and 10 chicken wings, or a large pizza, five chicken wings and four mozzarella sticks for just $10. Wings are available in three flavors -- Barbecue, Spicy and Asian-style Dragon. The crispy, breaded mozzarella sticks come with a side of marinara sauce.

7-Eleven noted that its other top-selling pizza days are Halloween, Thanksgiving Eve, New Year's Eve and New Year's Day, and even Christmas Day saw a dramatic spike in sales. The c-store chain expects to see another jump in pizza sales this upcoming weekend when ice sales will triple, and beer, chips and dip sales will double.

More than 5,200 U.S. 7-Eleven stores sell hot foods. 7-Eleven Inc. operates, franchises or licenses approximately 10,300 7-Eleven stores in North America.