7-Eleven Manager Fights Muscular Dystrophy

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7-Eleven Manager Fights Muscular Dystrophy

10/24/2007
EDMOND, Okla. -- While fundraising for the Muscular Dystrophy Association (MDA) has been a part of 7-Eleven convenience stores' philanthropy efforts, one 7-Eleven manager here decided to go above and beyond the typical fundraising efforts, The Edmond Sun reported.

Manager of the 7-Eleven store at Kelly and Danforth here, Kurt Peterson, who is also a sailing enthusiast, created a plan to raise money by taking people sailing on his 30-foot Catalina sailboat, which can carry up to three people at a time, the report stated.

"I just want to be able to raise more money," Peterson told the paper.
Passengers on the boat pay $200 for four hours of sailing, with the proceeds going to MDA, the report stated.

Peterson's fundraising idea came from an opportunity he had to visit an MDA summer camp in Guthrie, Okla., and he also has a friend that was diagnosed with amyotrophic lateral sclerosis, a fatal disease.

"[Kurt] has a heart of gold and business acumen that is proven by his store’s accomplishments and silent success," Joyce Clark, owner and CEO of Achievis Senior Living Associates, who also sailed on Peterson's boat, told the paper. "It's so much fun because Kurt brought his wife Jackie, and I brought my son and his friend," Clark added. "We just cruised the whole lake for four hours."

Peterson hopes to generate more than $10,000 from his efforts -- which would beat the record his store raised in a two-week period earlier this year to fight muscular dystrophy, according to the report.